Most owners look at their business from the inside out.
Buyers look at it from the outside in.
This quiz closes that gap.
In under 2 minutes, you’ll shift from:
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Guessing your strengths → to knowing what buyers trust
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Hoping you’re ready → to seeing where you actually stand
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Wondering about value → to understanding what drives it
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Feeling blind to buyer tactics → to spotting them early
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It’s a quick way to get clarity before you’re in a real negotiation.
Our perspective
We understand what buyers look for
We’ve advised on transactions with listed acquirers, large corporates, and private equity investors. That experience gives us a clear view of what drives premium outcomes - and what quietly slows or stalls a deal.
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Buyers don’t see value the same way owners do.
Strategic acquirers look for fit and synergies.
Private equity looks for scalability, leadership depth, and repeatability.
All of them look for transparency and low risk.
This quiz is built from that real-world viewpoint.
It helps you prepare your business in the same way professional buyers assess it - clearly, objectively, and without guesswork.
